bar, are available nationwide in the Caramilk and other chocolate variants. “This new element is fun, interactive, and also adds value to our consumers as they can share meaningful content with one another in a matter of minutes.” and how innovation, technology, and design of the packaging has come together to create a new sharing experience for consumers to say more,” says Grant van Niekerk, Mondelez South Africa category lead for chocolate. “We are truly excited about the launch of the new-look Cadbury P.S. bar, allowing them to be connected with friends and family through emotive messages. bar, download a free QR reader onto their smartphone from an App or Play store, scan the QR code on the packaging, and watch how each bar reveals the unique video content to share on Facebook or Twitter.Īdditionally, consumers can save the video received and share it over WhatsApp directly with their friends and family (dependent on the phone model).Ĭonsumers will receive different video content to share each time they buy and scan the QR code on the Cadbury P.S. encourages consumers to interact more with each other by introducing a QR code function that unlocks shareable video content that brings the messages on the bars to life.Īll consumers have to do is buy any new-look Cadbury P.S. The new design has a premium look and feel, with 10 interactive ways of conveying messages with P.S., such as 'Thanks', 'Besties', '#winning', 'I’m Sorry', 'YOU’RE AWESOME', 'BIG hugs', 'be my bae', 'HAPPY BDAY', and '#JustBeStrong'.Ĭadbury P.S.
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